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About me
Skills & Experience
I have a strong skill set and a well-rounded approach to design. My core competencies encompass various crucial aspects of the design process, from ideation and research, scenario and journey mapping, and usability testing.
Skills
Design
User flow, Information architecture, Wireframing, Prototyping, Visual design, App design.
Research
User interviews, Persona creation, Competitive analysis, Usability testing and Analysis.
Tools
Figma, Sketch, Adobe XD, Miro, InVision, Adobe Creative Suite.
Other
Working knowledge of HTML3 and CSS5.
Education
AKTO Art & Design
Bachelor's degree, Computer Graphics & Web Publishing Design
Athens - Greece (Oct 2003 - Jun 2005)
University of the Arts London
Course, Service Design and Innovation Intensive
London - United Kingdom (Oct 2019)
School of UX
Course, UX Design: How to do it Right
London - United Kingdom (Mar 2018)
The Web Design Academy
Course, Responsive Web Design
London - United Kingdom (Mar 2015)
AKTO Art & Design
Course, Visual communication and creative expression
Athens - Greece (Feb 2004)
Experience
Dec 2023 - Present
Insignis Cash (Full time)
Lead Product Designer
London - United Kingdom
• Collaborated closely with the engineering team to understand technical opportunities and limitations, ensuring design feasibility.
• Created user flows, wireframes, prototypes, and high-fidelity mockups that effectively communicate design concepts and solutions to stakeholders.
• Lead the creation of user-centric experiences that meet a high-quality, industry leading standard.
• Utilised data analytics to inform design choices based on user behaviour and business metrics.
• Helped prioritise the roadmap to ensure we are consistently delivering high impact product to customers.
• Redesigned the Partners Portal, introduced new features and improved the UX/UI of the Portal.
• Redesigned the UX/UI of the Login form for the Partners and Clients Platform.
• Redesigned the UX/UI of the Onboarding process for new clients.
Nov 2017 - Nov 2023
Betway Group (Full time)
Senior Product Designer (UX/UI)
London - United Kingdom
• Introduced and evolved a component-driven design system, offering the business scalability and fast delivery.
• Produced high quality design solutions through user research and discovery, market, and competitor analysis, low-fi and high-fi wireframes, concepting and prototyping, scenario and journey mapping and usability testing.
• Collaborated with designers and product owners to promote consistency and efficiency in design outputs across all our brands, products and services, prioritising usability, accessibility and optimisation.
• Participated in regular design reviews, providing constructive feedback to peers, and contributing to a collaborative and innovative team culture.
• Mentored junior / midweight designers towards a user-centric design thinking approach.
• UX/UI design of the Group corporate website.
• Redesigned the Welcome page, Promotions page and the Verification process providing UX/UI solutions.
• Designed new features for the Sports App.
Jul 2017 - Nov 2017
Wipro Digital (Contract)
Senior UX/UI Designer
London - United Kingdom
• Worked closely with product managers and engineers to ship new features.
• Participated in and lead ideation workshops with cross-functional teams.
• Brought a user-centred approach to product development, ensuring that the user experience is at the forefront of all decisions.
• Ensured that the user interface designs followed the best practice, usability and accessibility standards.
Jan 2017 - Jul 2017
Diligent (Full time)
Senior Product Designer (UX/UI)
London - United Kingdom
• Supported the team in crafting the day-to-day delivery and forward-looking UX/UI direction for Dilligent's products, ensuring it's in line with wider product and brand strategy and constantly breaking new ground.
• Demonstrated a knowledge and desire to investigate, innovate and develop emerging design, UX/UI and technology trends.
• Developed and maintained the UX vision and strategy for our products, ensuring that they align with our business goals and user needs.
• Presented and communicated design decisions and recommendations to stakeholders and leadership.
Sep 2015 - Jan 2017
ICSA Software International acquired by Diligent (Full time)
Senior Product Designer (UX/UI)
London - United Kingdom
• Collaborated with product managers, engineers, other designers and stakeholders to deliver end-to-end product design and experiences.
• Utilised and created journey maps, storyboards, wireframes, interactions, prototypes, design specifications to developed end-to-end user flows.
• Defined relevant User Experience metrics for the product area and measure their performance over time, analysing customer pain points and proactively suggesting improvements to move the experience forward.
• Mentored junior designers towards a user-centric design thinking approach.
• UX/UI design for the Blueprint OneWorld and BoardPad website.
• Redesigned the UX/UI of the Blueprint OneWorld entity management software platform, used by clients from various industries, such as Apple, HSBC, BMW, M&S, ITV and others.
• UX/UI design of the BoardPad App.
Jul 2013 - Aug 2015
Padawan Group (Full time)
Senior Web Designer
London - United Kingdom
• Analyzed and determined user goals, business requirements, user flows, interactions and interface design.
• Defined and conducted usability testing and looked at data in order to make informed decisions.
• Designed with a customer centric lens but with business outcomes in mind.
• Mentored other User Experience / User Interface Designers as appropriate, providing them with timely direction, support and honest feedback to help support their development.
• UX/UI design of the corporate website and each global website.
• UX/UI design for the French and English App.
Nov 2012 - May 2013
Evolve Creative (Contract)
Senior Graphic Designer
London - United Kingdom
Graphic design for companies such as Emami, CavinCare and Indo European Foods.
Sep 2007 - Sep 2012
Chromoanalysi (Full time)
Midweight Graphic Designer
Athens - Greece
• Innovatively prepared advertisements, brochures, flyers, posters and catalogues for Mercedes Benz, Aprilia, Piaggio, Total, Elf, Greek National Tourism Organisation, International Organisation for Migration (IOM) and several other companies like ​Market In, Eleta, Ok! Anytime and Spar.
• Painstakingly created magazine design for Aegean Airlines and for other companies.
• Developed advertising manuals for Aprilia and Piaggio.
Nov 2006 - Aug 2007
Codek (Contract)
Midweight Web Designer
Athens - Greece
• Designed strategic, user-centric web experiences for a wide variety of clients.
• Worked closely with the technology & delivery teams to support the delivery process, resolving challenges as necessary.
Apr 2005 - Oct 2006
Studio Ostria (Full time)
Junior Graphic & Web Designer
Athens - Greece
• Worked with the creative and digital teams to understand business, technical and user requirements and determine ways to deliver engaging digital experiences.
• Produced high quality responsive design experiences for customer-facing mobile and web experiences.
• Conceptualized and executed the creative design strategy behind ad campaigns.
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